Marketing and PR Coordinator role in Lagos, Nigeria

Job Description

Marketing and PR Coordinator role

There is a vacancy for the position of Marketing and PR Coordinator in a Lagos-based film Production, Marketing, and Distribution Company, which is passionate about providing quality entertainment by creating Afro-centric films.

The Marketing & PR Coordinator will create and leverage effective public relations, targeted media, digital, SMS & email marketing, advertising, press releases, website, social media, influencers, publications, and collateral materials to perform their role.

Key Responsibilities:

The role of a marketing and PR officer may involve the following duties:
•   Planning and coordinating all company and product PR campaigns and strategies
•   Monitor the public and media’s opinions of our products and the company
•   Writing and editing press releases, film taglines, brochures, speeches, newsletters, websites and social media content
•   Utilising all forms of media, including traditional press, to build, maintain, and manage the portrayal of the products and the company
•   Representing the company at film-related events
•   Training employees on how to handle media enquiries and press interviews
•   Developing good working relationships with the media and liaising with the press on potential news stories
•   Writing and editing in-house marketing-related case studies and annual reports
•   Managing and supervising the digital marketing, influencer & social media marketing.
•   Devising and coordinating photo opportunities
•   Managing, arranging and overseeing company and film premiere events.
•   Monitoring publicity and press coverage
•   Commissioning market research
•   Coordinating paid and unpaid advertising.

Experience & Qualifications
• BSc/BA/HND in public relations, mass communication, marketing or similar field will be preferred
•   Being a member of Nigerian Institute of Public Relations (NIPR)/Advertising Practitioners Council of Nigeria (APCON) will be an added advantage
• Experience as a Talent Management Specialist
•   3+ years’ experience as a Marketing and PR Coordinator or proven experience in similar role will be preferred
•   Previous experience in an Advertising company will be an added advantage
•   Proven experience in coordinating and managing effective PR campaigns through various channels

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