Social Media / Digital Marketing Manager in the Braid Hub in Lagos

Job Description

The Braid Hub

Social Media / Digital Marketing Manager
The Braid Hub • Lagos • via Indeed
Full-time and Part-time
No Degree Mentioned

Job description
The Braid Hub is a fast-growing brand specializing in premium braided wigs, catering to a diverse range of clients who value quality and style. As we continue to grow, we are looking for an experienced and dynamic Social Media Manager to elevate our online presence and engage with our community across platforms.

Job Overview:
We’re looking for a creative, witty, and proactive Social Media Manager to join our team and manage our brand’s online presence. In this role, you will be responsible for developing and executing social media strategies to increase brand awareness, drive engagement, and ultimately boost sales. You’ll take charge of content creation, community management, and the day-to-day operations of our social media accounts. You should be a strategic thinker, passionate about the beauty and fashion industry, and able to inject personality into the brand while maintaining professionalism.

Key Responsibilities:

Content Creation & Strategy:
• Develop and execute a social media strategy that aligns with The Braid Hub’s brand voice, goals, and target audience.
• Create visually appealing and engaging content, including photos, videos, graphics, and stories for platforms such as Instagram, Facebook, and TikTok.
• Write witty and compelling copy that resonates with our audience, balances fun with professionalism, and reflects the personality of The Braid Hub.

Social Media Management:
• Manage day-to-day operations of social media platforms, including posting, scheduling, and engaging with followers.
• Maintain an organized content calendar, ensuring consistent posting and timely responses to comments, messages, and customer inquiries.
• Stay on top of trends and viral content within the beauty and hair industry, and create timely posts that capitalize on these trends.

Community Engagement:
• Build and foster a positive, engaged community by responding to comments, direct messages, and customer feedback promptly and professionally.
• Collaborate with influencers, brand ambassadors, and customers to create user-generated content and build brand loyalty.

Analytics & Reporting:
• Track and analyze social media metrics (engagement, reach, traffic, conversions) to gauge the effectiveness of strategies and campaigns.
• Prepare monthly reports on social media performance, and provide insights and recommendations to optimize future efforts.

Campaigns & Promotions:
• Plan, execute, and monitor social media campaigns, giveaways, and promotions to drive engagement and sales.
• Collaborate with the marketing team to ensure that social media campaigns align with product launches, seasonal promotions, and overall brand goals.

Requirements:
• At least 2 years proven experience as a Social Media Manager, Content Creator, or in a similar role (preferably within the beauty, fashion, or eCommerce space).
• Excellent written communication skills, with a flair for witty, engaging, and relatable copy.
• Strong understanding of social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.) and trends in the beauty and fashion industry.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Later, Google Analytics, Facebook Insights).
• Ability to work independently, take initiative, and make decisions with minimal supervision.
• Highly creative and able to think outside the box to develop new and exciting content ideas.
• A keen eye for design and aesthetics to ensure all content is visually appealing and on-brand.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.

Preferred:
• A passion for the beauty and hair industry, particularly wigs and hair products.
• Experience running paid social media campaigns or ads on platforms like Facebook, Instagram, and TikTok.
• Graphic design experience (Canva, Photoshop, or other design tools) is a plus.

Why Join Us?
• 95% remote work
• Performance-based bonuses
• 12 days paid time off yearly
• A positive work culture that is results-driven

If this job description fits your experience and interests, we encourage you to apply.

Job Types: Full-time, Part-time

Application Question(s):
• How many years of experience do you have in a Social Media Manager role?
• Can you provide examples of social media accounts you’ve managed, particularly in the beauty, fashion, or eCommerce industry?
• Provide examples of successful social media / digital marketing campaigns you have executed, including channels used and measurable outcomes achieved?
• As this is a remote role, do you have a functioning laptop and phone?
• How would you increase engagement and build a community for a new brand with limited followers?