Digital Marketing / Social media Communications Officer in Ikeja, Lagos.

Job Description

Digital Marketing / Social media Communications Officer
C & I Outsourcing • Lagos • via GetaJobNG
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Apply on GetaJobNG
Job description
Job Title: Digital Marketing / Social media Communications Officer

Location: Ikeja, Lagos

Key Responsibility Areas:

Social Media Management:

•Monitor and analyse social media trends and their impact on CIPM’s brand for enhanced visibility and top-of-mind awareness.

•Provide monthly and comprehensive analytics on social media usage, e-channel metrics, and insights to inform marketing strategies and boost engagement.

•Engage in real-time interactions by responding to questions, offering solutions, and creating content that fosters vibrant discussions on social media to grow the Institute’s community.

•Capture, post, and promote all CIPM events online to ensure maximum reach and engagement.

•Explore new opportunities for social marketing platforms, identifying trending networks that cater to CIPM’s stakeholders and community.

•Market CIPM’s offerings effectively through social media.

•Increase the Institute’s social media following and engagement.

•Develop and implement social media strategies to enhance brand visibility, engagement, and followers across relevant platforms.

•Manage community engagement by responding promptly to comments, messages, and mentions to maintain a positive brand image.

•Plan and execute targeted social media campaigns, including paid advertising, to achieve specific objectives like lead generation and brand awareness.
• Track, analyse, and report on key social media metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or native platform analytics, and provide insights for continuous improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices, incorporating them into the strategy as appropriate.
• Engage with influencers, brand advocates, and key industry figures to amplify CIPM’s brand reach and credibility.
• Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications, ensuring that the brand’s reputation is safeguarded.
• Utilise social media listening tools to track brand mentions, competitor activity, and industry trends to inform strategy adjustments.
• Align social media efforts with the broader digital marketing strategy and business goals.
• Perform other related tasks as assigned.

Digital Marketing:
• Plan, execute, and optimise paid digital marketing efforts, including display advertising and sponsored posts.
• Contribute to the deployment of new technology to drive online conversions and enhance digital marketing activities.
• Monitor SEO performance and user engagement, recommending content optimisation strategies to drive organic traffic.
• Design and implement integrated digital marketing campaigns across platforms such as search engines, social media, email, and display advertising to drive brand awareness and lead generation.
• Develop high-quality, engaging content for websites, blogs, newsletters, and digital campaigns, maintaining consistency in messaging and tone across all platforms.
• Optimise website content for search engines and manage PPC campaigns to improve search engine rankings and drive targeted traffic.
• Monitor, analyse and report on the effectiveness of digital marketing campaigns using tools like Google Analytics, providing actionable insights and recommendations.
• Design and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences, to engage both members and prospects.
• Ensure brand consistency in all digital marketing communications, aligning with CIPM’s identity and strategic objectives.
• Manage the digital marketing budget, ensuring optimal resource allocation for maximum ROI.
• Perform other related tasks as assigned.
• Proficiency Requirements:
• Proficiency in the use of Canva for creating high-quality visual content (graphics, images, and videos).
• Strong command of Microsoft Office tools, including Excel (for analytics and reporting), Word (for documentation), and PowerPoint (for creating presentations).

Job Requirements

Education:
• Bachelor’s degree/ HND in Marketing, Social Sciences, or any relevant discipline

Experience:
• Minimum of 2-year post-graduation experience on a similar role in a reputable organization.

Take home Salary is N95K