Digital Marketing Assistant needed in Lagos

Job Description

Job description

Job Title: Digital Marketing Assistant

Location: Lagos

About the Role

We are seeking a highly skilled and motivated Digital Marketing Assistant to join

our team. This is an exciting opportunity for an individual with expertise in

marketing communications, social media marketing, Google Ads campaign

management, landing page development, and article writing.

The ideal candidate must be ready to take on tasks immediately, with a hands-on

approach to managing digital marketing activities across multiple brands. This role

requires a creative, data-driven, and results-oriented professional who thrives in a

dynamic, fast-paced environment.

Role Summary

The Digital Marketing Assistant will be responsible for executing digital marketing

strategies, running Google Ads campaigns, building landing pages, creating

engaging content, and managing the organisation’s social media presence. The

individual will play a pivotal role in driving brand awareness, lead generation, and

customer engagement for multiple brands across diverse industries.

Key Responsibilities

Google Ads Campaign Management
• Plan, create, and optimise Google Ads campaigns, including Search, Display,

Shopping, and Video Ads, to achieve targeted goals.
• Conduct keyword research, ad copywriting, and audience segmentation for

effective campaign performance.
• Monitor campaign performance, analyse data, and provide actionable insights

to improve ROI.

Landing Page Development
• Design and build high-converting landing pages tailored to specific campaigns

and audiences.
• Use tools such as WordPress, or landing page builders like LeadzConnect.
• Ensure landing pages are optimised for SEO, mobile responsiveness, and user

experience.

Content Creation
• Write high-quality articles, blogs, and other written content to support digital

marketing efforts and enhance brand visibility.
• Develop engaging social media posts and captions tailored to each platform’s

audience.
• Collaborate with the team to create compelling marketing copy for

campaigns, newsletters, and promotions.

Social Media Marketing
• Manage social media accounts for multiple brands, creating and scheduling

content for platforms such as Instagram, Facebook, LinkedIn, Twitter, and

TikTok.
• Monitor social media performance and engagement, using analytics to refine

strategies.
• Stay updated on the latest social media trends to keep content fresh and

relevant.

Marketing Automation & Analytics
• Leverage marketing automation tools to create email campaigns, lead

nurturing workflows, and customer engagement programs.
• Track and analyse key performance metrics across campaigns, providing

regular reports and actionable insights.
• Continuously optimise campaigns based on data to maximise performance.

Hands-On Execution
• Actively take ownership of day-to-day digital marketing tasks from Day 1.
• Proactively address challenges and deliver results with minimal supervision.
• Work across teams to ensure all campaigns are aligned with brand objectives.

Candidate Profile

Technical Skills
• Proven experience in running Google Ads campaigns across different formats

(Search, Display, Video, and Shopping Ads).
• Proficiency in building and managing landing pages using tools such as

WordPress, Unbounce, Instapage, or similar platforms.
• Strong writing skills with the ability to create high-quality articles, blogs, and

marketing copy.
• Hands-on experience with social media management tools like Hootsuite,

Buffer, or similar platforms.
• Knowledge of marketing automation platforms like LeadzConnect.
• Familiarity with analytics tools such as Google Analytics and similar tools.

Soft Skills
• Self-starter with the ability to hit the ground running from Day 1.
• Strong multitasking and organisational skills to manage multiple projects and

brands simultaneously.
• Excellent communication and collaboration skills, with a team-oriented

mindset.
• Analytical thinker with attention to detail and a results-driven approach.

Experience & Qualifications
• A degree in Marketing, Communications, Business Administration, or a related

field.
• Minimum 3 years of hands-on experience in digital marketing, including

Google Ads management, content creation, and social media.
• A portfolio showcasing previous campaigns, landing pages, and written

content is required.

Method of Application

Interested and qualified candidates should send their CVs and portfolio to recruitment@stresertintegrated.com using DMAK-2025 as subject of the mail

Job Type: Full-time

Application Deadline: 09/02/2025