Digital Marketer at Softhills Limited

Business/Branch Manager, Digital Marketer/Content Creator, Social Media Associate
Lagos State
December 4, 2024
Full time
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Job Description

Digital Marketer at Softhills Limited

 

 

 

 

Digital Marketer

 

Job TypeFull Time

 

QualificationBA/BSc/HND , MBA/MSc/MA

 

Experience3 – 5 years

 

LocationLagos

 

Job FieldMedia / Advertising / Branding

 

Salary Range₦100,000 – ₦150,000/month

 

Job Description

 

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 

Design, build and maintain our social media presence

 

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 

Identify trends and insights, and optimize spend and performance based on the insights

 

Brainstorm new and creative growth strategies

 

Plan, execute, and measure experiments and conversion tests

 

Collaborate with internal teams to create landing pages and optimize user experience

 

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 

Instrument conversion points and optimize user funnels

 

Generating Quality Blog Content

 

Collaborate with agencies and other vendor partners

 

Strategizing with Other Marketing Professionals

 

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements and skills

 

BS/MS degree in marketing or a related field

 

Proven working experience in digital marketing

 

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns

 

Highly creative with experience in identifying target audiences and devising digital campaigns

 

Experience in optimizing landing pages and user funnels

 

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

 

Working knowledge of ad serving tools (e.g., DART, Atlas)

 

Experience in setting up and optimizing Google Adwords campaigns

 

Working knowledge of HTML, CSS, and JavaScript development and constraints

 

Strong analytical skills and data-driven thinking

 

Up-to-date with the latest trends and best practices in online marketing and measurement

 

Method of Application

 

Interested and qualified candidates should apply using the Apply Now button below.

 

https://www.myjobmag.com/job-application/843230

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