HEAD, DIGITAL MARKETING, MEDIA AND PR IN MARKETING AND CORPORATE COMMUNICATIONS

Job Description

JOB TITLE: HEAD, DIGITAL MARKETING, MEDIA AND PR (URGENTLY)

DEPARTMENT/ UNIT: MARKETING AND CORPORATE COMMUNICATIONS

Strategic Tasks: Define digital marketing and media strategies, policies, processes for the brand and its subsidiaries.
* Responsible for planning and executing digital and media activities.

Responsibilities: Plan and execute digital marketing, including SEO/SEM, marketing database, email social media and display advertising campaigns
* Design, build and maintain the company’s social media presence
* Aggressively grow brand and product awareness across various online platforms including social media
* Readily drive the adoption of company products and services
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Effectively manage online brand perception and reputation
* Use marketing automation as a tool for achieving business and brand objectives.
* Implement effective digital, media/public relations and crisis management systems and processes.
* Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
* Manage the media relations program for the company and key stakeholders.
* Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
* Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
* Produce press releases, interview scripts and speeches.
* Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
* Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations. .
* Build and maintain strong relationships with key internal and external stakeholders.

Requirement: A Bachelor’s degree in Marketing, Communications, Media or any other related field.
Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
At least 7-10 cumulative years of experience in Digital marketing, Media and PR. Understand Martsch concept and adoption as a tool for actualizing organizational marketing objectives.
Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies.
Prior experience managing a team Analytical skills with a problem-solving aptitude.
Excellent oral and written communication skills. Good report writing and presentation skill.

Send application here: Judith.okolie@up-ng.com