Head, Communication and Digital Marketing Job

Job Description

Key Responsibilities

– Digital Marketing Strategy: Design and implement comprehensive digital marketing strategies to boost W2A’s brand visibility, increase website traffic, and drive conversions through multiple channels (social media, email, SEO, etc.).
– Lead Generation & CRM Management: Leverage CRM systems and tools like Apollo to identify and engage leads. Create targeted digital campaigns to nurture prospects and convert leads into clients or event attendees.
– Content Creation & Management: Oversee the creation and management of high-quality content across W2A’s digital platforms (website, social media, newsletters), ensuring consistency and alignment with strategic goals.
– SEO & Traffic Optimization: Utilize advanced SEO practices to optimize W2A’s website and content for search engines, increasing organic traffic and ensuring high visibility across relevant platforms.
– Social Media Engagement: Lead social media efforts, crafting engaging posts, managing online communities, and responding to inquiries to grow audience engagement and drive participation in events and programs.
– Campaign Execution: Design, launch, and manage digital marketing campaigns, including email marketing, PPC advertising, and social media ads, aimed at increasing participation in W2A events and programs.
– Media Relations & PR: Build and maintain media relationships, securing press coverage for W2A’s events and initiatives. Manage all public relations activities to promote brand credibility and authority.
– Performance Analytics & Reporting: Monitor digital marketing performance using tools like Google Analytics, and create regular reports that provide insights on KPIs such as traffic, conversion rates, and ROI.
– Collaboration & Coordination: Work closely with internal teams, especially sales and business development, to align digital marketing strategies with broader organizational goals and ensure a seamless customer journey.